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marymary
Jan. 8th, 2011 05:39 pm (UTC)
And so help me....aren't we past the 'powerhouse night' crap? If the nets would just accept that people are timeshifting, by and large - it shouldn't matter to try to pair the show with a 'good lead-in' or whatever. (Plus, nets are often spectacularly bad at doing that. They shouldn't be, but they are.)

I so agree with you, flip. Am I missing something? A decade into DVRs and some years into online watching, are there really so many people parking their butts on the sofa for 2-3 hours to watch something when it airs? Maybe the networks know more than I, I'm just surprised.

And, as you sort of suggest, the networks seem to be under the illusion that they understand who those people are and what they want to see. I believe they have data, and I believe in data, but they're limited. "Male-skewing" and "female-skewing" are such clumsy ways to think about your audiences, both for networks and advertisers. Gender is just salient, not that meaningful, IMO -- but I digress into boring stuff. :)

(This argument kind of invalidates my above argument, but go with me.)

I don't think it does; I think you're right to be concerned about time of year -- we all observe how hard it is to keep up with shows during the fall season. When people time-shift, they sometimes time-shift by months (or years) but usually it's under 7 days, right? So if MM has been successful in summer, I'd love to leave it there. Having said that, my gut says it has a more tenacious fanbase than most shows. Of the people I know (LJ and non-LJ) who watch MM, it's a very high-priority show.

The other thought I had when reading this is that there's a sweet spot between having very little success and a lot of success. The flagging shows are trying to find the financial rationale to stay on the air -- the uber-successful shows are held up divvying up all the money between networks, showrunners and actors. Remember when Friends would threaten to shut down? Every year, American Idol says it might lose all its judges (and finally sorta did). Last year we heard Weiner's contract was holding up MM.... As the guy in the article says, it's a high-class problem, but it's a problem.

Damn, I'm chatty this morning. Sry. :D
gatsbyfan
Jan. 9th, 2011 01:33 am (UTC)
I think the talk of powerhouse night crap is for the advertisers. They are kidding themselves if they really believe that people watch tv they way they did back when Seinfeld and Friends ruled Must See- TV Thursdays. The problem is that creates issues for the folks that pay the bills.

. Having said that, my gut says it has a more tenacious fanbase than most shows. Of the people I know (LJ and non-LJ) who watch MM, it's a very high-priority show.
Yeah, that's my feeling too. Most people I know are committed to the show. I rarely missed it the night it aired. And sometimes that meant staying up late. But that's something I do because I love the show.

Other shows can pile up on the DVR and I eventually get around to them. Mad Men isn't like that.

The thing that troubles me is the contract. Remember two years ago when there was the dust up? Both sides fired shots at each other and the only one that could have lost was the fans. I'm hoping there is no protracted contract negotiations.